The role of live marketing and sensory marketing in the rock in Rio Brassil 2017 event from the perspective of stakeholder offer and the dynamics of the destination,O papel do live marketing e marketing sensorial no evento Rock In Rio Brasil 2017 sob

A.F. Machado

B. Sousa

V. Figueira

L. Vareiro

Publication
Journal:
Journal of Tourism and Development
Year of Publication:
2021
Volume:
36
Issue:
2
Pagination:
631-651
Identifiers
ISSN:
21821453 16459261
Other Numbers:
2-s2.0-85120680824
Alternative titles
Locators