Exploring the effects of ethnocentrism and country familiarity in consumer preference and brand recognition

A. Sousa

H. Nobre

M. Farhangmehr

Publication
Journal:
International Journal of Business and Globalisation
Year of Publication:
2018
Volume:
20
Issue:
2
Pagination:
139-151
Identifiers
ISBN Number:
17533635 17533627
Other Numbers:
2-s2.0-85042585488
Alternative titles
Locators