THE INFLUENCE OF CONSUMER ETHNOCENTRISM, CONSUMER ANIMOSITY, AND DOMESTIC COUNTRY BIAS IN PRODUCT PREFERENCE

Ana Hungara

Publication
Conference Name:
11th Annual Conference of the EuroMed Academy of Business
Year of Publication:
2018
Hungara, A. (2018). THE INFLUENCE OF CONSUMER ETHNOCENTRISM, CONSUMER ANIMOSITY, AND DOMESTIC COUNTRY BIAS IN PRODUCT PREFERENCE . In 11th Annual Conference of the EuroMed Academy of Business.
Identifiers
ISSN Number:
2547-8516
Other Numbers:
cv-prod-id-1467691
Locators
Alternative titles