Brand Management Challenges in the Context of Recession

Ana D. Antunes de Sousa

Victor Tavares

Publication
Secondary Title:
EMAC 2012 - Marketing to citizens: going beyond customers and consumers. Conference hosted by ISCTE Business School
Year of Publication:
2012
de Sousa, A. D. A., & Tavares, V. (2012). Brand Management Challenges in the Context of Recession. EMAC 2012 - Marketing to citizens: going beyond customers and consumers. Conference hosted by ISCTE Business School.
Identifiers
Other Numbers:
13973749
Locators
Alternative titles