Gestão estratégica da marca no contexto do ensino superior [Strategic brand management in the context of higher education] Cristina Guimarães Ana Estima Publication Book Title: Scientia2023 Livro de Resumos Alargados Year of Publication: 2023 Identifiers ISBN Number: 978-972-789- 888-6 Other Numbers: cv-prod-id-3592007 Alternative titles Google ScholarBibTeXRIS Locators