Assessing the effect of visualization patterns of potential wine tourists observing promotional wine route videos and implications on digital marketing - an eyetracking study.

Mário Neves

Elisabeth Kastenholz

Diana Cunha

PEDRO BEM-HAJA

Isabel M. ( 2916-EB54-FF6E Santos

Publication
Conference Name:
International Conference Diversity & Sustainability – Opportunities and Threats in Tourism’
Year of Conference:
2023
Neves, M., Kastenholz, E., Cunha, D., BEM-HAJA, P. E. D. R. O., & Santos, I. M. ( 2916-E. B. 54-F. F. 6E. (2023). Assessing the effect of visualization patterns of potential wine tourists observing promotional wine route videos and implications on digital marketing - an eyetracking study . International Conference Diversity & Sustainability – Opportunities and Threats in Tourism’.
Identifiers
Other Numbers:
https://ucpages.uc.pt/site/assets/files/1055593/book_of_abstracts_dsott23-1.pdf
Locators
Alternative titles