Understanding the overall rural tourism experience for improved destination marketing Elisabete Figueiredo Elisabeth Kastenholz Publication Conference Name: Conference on Consumer Behavior in Tourism - CBTS2010 Year of Conference: 2010 Figueiredo, E., & Kastenholz, E. (2010). Understanding the overall rural tourism experience for improved destination marketing. Conference on Consumer Behavior in Tourism - CBTS2010. Identifiers Other Numbers: cv-prod-id-3841271 Locators Alternative titles Google ScholarBibTeXRIS