Understanding Tourist Content Preferences: An Eye-Tracking Analysis of DMO Images

Rúben Pinhal

Ana Estima

Paulo Alexandre de Oliveira Duarte

Publication

Conference Name:

ICMarkTech'24 - International Conference on Marketing and Technologies

Year of Publication:

2024

Pinhal, R., Estima, A., & Duarte, P. A. de O. (2024). Understanding Tourist Content Preferences: An Eye-Tracking Analysis of DMO Images. In ICMarkTech'24 - International Conference on Marketing and Technologies.

Identifiers

Other Numbers:

cv-prod-id-4513428

Locators

Alternative titles

Google Scholar
BibTeX
RIS