In this paper we reflect on the type of main actors that exist in the new Economy. Traditionally, people were employers or employees in the supply side of the market or buyers in the demand side. But with the advent of new technologies, the world effectively changed and the roles individuals are asked to perform also changed. The analysis is mainly conceptual but we also do a brief application of our model in the Data section. Firstly we define four concepts (creators, Owners, Performers and Costumers), secondly we synthesise theoretical ideas about those concepts, thirdly we explain how those ideas are put in practice in 2015-16 and finally we discuss the findings. Our main conclusion is that the four types of actors differ by quality and quantity which are inversely related and which may be assimilated to price and quantity in the traditional economic analysis. Actors rank in those scales as defined in Figure 1. Significantly, creators appear to be the leading and most powerful group, the decisive base for growth and prosperity, but power in the end power is much shared between the four types of actors. The main implication for researchers is that they should embrace the new categories and at least should use them as they use the old ones (that is employees, employers and buyers). For practitioners what is at stake is that the nature of the actors changed and therefore the play (economy and society) also changed, and in consequence the guidelines for behaviour, and policies should also change. The paper is a basis for follow up research employing by in-depth empirical analysis at macro (national) and micro (organizational) level.