<jats:p>This chapter analyzes innovation, knowledge, and competitive intelligence (CI). Besides these concepts, the focus will be on the role of innovation profiles. The innovation profiles include the creation, capture, organization, and integration of knowledge into the innovation process. The CI variable will be analyzed, demonstrating the potential for creating a context of competition for companies. A case study is presented about the pharmaceutical (pharma) industry with the application of the concepts of competitive intelligence, knowledge, and innovation to a real context. </jats:p>