<jats:p>This article analyses the concept of business models and their main dimensions and elements for global economy competitive scenarios. The issue studied in this research identifies disruptive business models, and builds a practical model to help the implementation of a business model for private individual transportation services, based on the case of Uber. To accomplish this research, articles were searched based on the keywords “business models concepts” and “business models elements.” The period considered was from 2013 to 2017. The goal was to identify elements of business models and strategies adopted by the company, products and services, corporate image, models and management systems: human resource management, financial management, and marketing, among others, and the formal and informal structure of the companies. The empirical case is based on the Uber business model and the new competitive scenario on personal transportation. </jats:p>