How has data-driven marketing evolved: Challenges and opportunities with emerging technologies Albérico Travassos Rosário Joana Carmo Dias Publication Journal: International Journal of Information Management Data Insights Year of Publication: 2023 Volume: 3 Issue: 2 Pagination: 100203 Identifiers ISSN: 2667-0968 Other Numbers: 142847856 Alternative titles DOIGoogle ScholarBibTeXRIS Locators