The role of children in the family buying decision process in times of crisis

Daniel Polónia

Mariana Morais Pinto

Vera Vale

Publication
Conference Name:
The Portuguese Marketing Conference – PMC 2015
Year of Publication:
2015
Polónia, D., Pinto, M. M., & Vale, V. (2015). The role of children in the family buying decision process in times of crisis. In The Portuguese Marketing Conference – PMC 2015.
Identifiers
Other Numbers:
cv-prod-id-580532
Locators
Alternative titles