Gamification: A new paradigm of value creation in mass marketing. Helena Nobre Publication Conference Name: 8th Annual Conference of the EuroMed-Academy-of-Business Year of Publication: 2015 Nobre, H. (2015). Gamification: A new paradigm of value creation in mass marketing. In 8th Annual Conference of the EuroMed-Academy-of-Business. Identifiers Other Numbers: 50971387 Locators Alternative titles Google ScholarBibTeXRIS