Ana Estima has received her Ph.D. in Marketing and Strategy from the University of Aveiro, Portugal. She is Adjunct Professor at the Superior Institute of Accounting and Management - University of Aveiro, teaching undergraduate and postgraduate courses of marketing principles, integrated marketing communications and other marketing themes.
She is a member of the research unit on Governance, Competitiveness and Public Policies (GOVCOPP).
Research interests: Marketing education, marketing practice, consumer behavior and services marketing.