Helena Nobre is an Associate Professor W/ Habilitation at the Department of Economics, Management, Industrial Engineering and Tourism (DEGEIT) of the University of Aveiro (UA), elected member of the Coordinator Committee of DEGEIT, and an Effective Member of the Research Unit GOVCOPP at UA. She is the Director of the Doctoral Programme in Marketing and Strategy at the University of Aveiro, the University of Minho, and the University of Beira Interior, and the head of its Scientific Committee. Her main research interests include topics in branding and consumer behavior, specifically, symbolic and experiential consumption, brand relationships, luxury consumption, country and place branding, and cultural heritage marketing. She has published more than three dozen articles in journals indexed by SCOPUS, Web of Science and Academic Journal Guide (earlier named ABS); some books and book chapters; and dozens of papers in indexed proceedings of conferences. She is an Associate Editor of the RBGN¿Review of Business Management (Web of Science (JCR IF 0.925); Scopus (Citescore 1.3); CAPES (Qualis A2). She was the first Portuguese Delegate of the Management Committee of COST ARKWORK Project (2016¿2021), funded by the EU Framework Programme Horizon 2020. She is currently a member of the UA research team in the NEXUS Innovation Agenda for Digital and Green Transition, funded by PRR and the European Union. Helena Nobre holds a Ph.D. in Business Sciences from the Faculty of Economy of the University of Porto, in collaboration with Boston University (USA), with a scholarship from the Portuguese Foundation for Science and Technology (FCT) (2007¿2009). She holds a master's in business administration and management from Portuguese Catholic University in collaboration with Boston University (2003). She was a master's Research Visitor at Boston University, during the academic year of 2001/2002. She holds an MBA in Marketing from the Portuguese Catholic University (2001) and a bachelor's (of 5 years) in Mathematics (specialization in Operations Research) from the University of Coimbra (1994). She was a Post-doctoral Research Fellow at Nova School of Business and Economics and Boston University, with a scholarship from FCT (2009¿2012). She taught several topics in Management in Portugal and abroad and held a position as an Adjunct assistant professor at Boston University (2011¿2015). She has experience in the international companies of Cofinoga (Bordeaux, France) and the formerly named Andersen Consulting in consumption and bank risk. Helena Nobre was considered a Portuguese Talent, in science, by AICEP Portugal Global: https://www.portugalglobal.pt/PT/ComprarPortugal/Talento/Paginas/PersonHelenaNobre.aspx