The Discount effect in food and beverage advertising and instagram's likes power: An experimental study

N.G. Furtado

P.H. Drudi

J.V. Furtado

de Vasconcelos Silva

L.C. Vieira Filho

Publication
Year of Publication:
2019
Number of Pages:
136-148
Furtado, N. G., Drudi, P. H., Furtado, J. V., Silva, de V., & Filho, L. C. V. (2019). The Discount effect in food and beverage advertising and instagram's likes power: An experimental study (pp. 136-148). http://doi.org/10.4018/978-1-7998-1947-9.ch009
Identifiers
Other Numbers:
2-s2.0-85130237258
Locators
DOI:
10.4018/978-1-7998-1947-9.ch009
Alternative titles