How far perceived quality and satisfaction are important for customer brand loyalty? The case of the Portuguese mobile market

Sílvia Faria

Pedro Ferreira

Publication
Conference Name:
36th International-Business-Information-Management-Association (IBIMA) Conference
Year of Publication:
2020
Faria, S., & Ferreira, P. (2020). How far perceived quality and satisfaction are important for customer brand loyalty? The case of the Portuguese mobile market. In 36th International-Business-Information-Management-Association (IBIMA) Conference.
Identifiers
ISBN Number:
978-0-9998551-5-7
Other Numbers:
http://hdl.handle.net/11328/4036
Locators
Alternative titles