Back to Basics: consumer-centric marketing or target-centric marketing Pedro Ferreira Publication Year of Publication: 2013 Ferreira, P. (2013). Back to Basics: consumer-centric marketing or target-centric marketing. Identifiers ISBN Number: isbn:978-989-98442-4-7 Other Numbers: cv-prod-id-561224 Locators Alternative titles Google ScholarBibTeXRIS