The effects on heterosexuals of advertising targeting homosexuals: the moderate effects of gender, culture and personality traits Sandra Maria Correia Loureiro Elisabeth Kastenholz Andreia Pinho Publication Conference Name: American Academy of Advertising Conference Year of Publication: 2012 Loureiro, S. M. C., Kastenholz, E., & Pinho, A. (2012). The effects on heterosexuals of advertising targeting homosexuals: the moderate effects of gender, culture and personality traits. In American Academy of Advertising Conference. Identifiers Other Numbers: cv-prod-id-3841254 Locators Alternative titles Google ScholarBibTeXRIS