Factors affecting customers online purchase behavior: The case study of Karachi, PK Nawaz Ahmad Maria José Palma Lampreia Dos Santos Aisha Yusuf Mesiya Publication Year of Publication: 2020 Ahmad, N., Dos Santos, M. J. P. L., & Mesiya, A. Y. (2020). Factors affecting customers online purchase behavior: The case study of Karachi, PK. In . Identifiers Other Numbers: Ahmad, N., Dos-Santos, M.J.P.L.; & Mesiya, A. Y.(2020, nov 4-5). Factors affecting customers online purchase behavior: The case study of Karachi, PK. Paper presented at 36th IBIMA Conference, Granada, Spain. Locators Alternative titles Google ScholarBibTeXRIS