The use of social media-influence of content marketing for Brazilian health industry SMEs Zaila Oliveira Sara Teixeira Sandrina Teixeira Joaquim Pratas Publication Book Title: Connecting With Consumers Through Effective Personalization and Programmatic Advertising Year of Publication: 2023 Identifiers Other Numbers: cv-prod-id-3496691 Alternative titles Google ScholarBibTeXRIS Locators