Measuring Country Brand Advocacy as a Multidimensional Construct

Cristina Barroco

Suzanne Amaro

Joaquim Gonçalves Antunes

Publication
Conference Name:
6th International Consumer Brand Relationship Conference
Year of Conference:
2019
Barroco, C., Amaro, S., & Antunes, J. G. (2019). Measuring Country Brand Advocacy as a Multidimensional Construct. 6th International Consumer Brand Relationship Conference.
Identifiers
Other Numbers:
cv-prod-id-2221577
Locators
Alternative titles