Investigating the Alignment Between Web and Social Media Efforts and Effectiveness: The Case of Science Centres

M. Amorim

F.B. Saghezchi

M.J. Rosa

P. Pombo

Publication
Series Title:
Lecture Notes in Business Information Processing
Year of Publication:
2018
Volume:
331
Number of Pages:
289-302
Amorim, M., Saghezchi, F. B., Rosa, M. J., & Pombo, P. (2018). Investigating the Alignment Between Web and Social Media Efforts and Effectiveness: The Case of Science Centres. Lecture Notes in Business Information Processing (Vol. 331, pp. 289-302). http://doi.org/10.1007/978-3-030-00713-3_22
Identifiers
Other Numbers:
2-s2.0-85053927053
Locators
DOI:
10.1007/978-3-030-00713-3_22
Alternative titles