Balanced brand: How to balance the stakeholder forces that can make or break your business A. Silva Publication Secondary Title: The ICFAI University Press Year of Publication: 2006 Silva, A. (2006). Balanced brand: How to balance the stakeholder forces that can make or break your business. The ICFAI University Press. Identifiers Other Numbers: cv-prod-id-2649881 Locators Alternative titles Google ScholarBibTeXRIS