The strategy of josefinas: Building a well-known brand through social media

A. Inês

P. Pires

A. Carvalho

L. Santos

F. Branco

M. Au-Yong-Oliveira

Publication
Series Title:
Advances in Intelligent Systems and Computing
Year of Publication:
2019
Volume:
932
Number of Pages:
381-391
Inês, A., Pires, P., Carvalho, A., Santos, L., Branco, F., & Au-Yong-Oliveira, M. (2019). The strategy of josefinas: Building a well-known brand through social media. Advances in Intelligent Systems and Computing (Vol. 932, pp. 381-391). http://doi.org/10.1007/978-3-030-16187-3_37
Identifiers
Other Numbers:
2-s2.0-85065090717
Locators
DOI:
10.1007/978-3-030-16187-3_37
Alternative titles