Micaela Durães is currently attending the Doctoral Program in Tourism at the University of Aveiro. She completed her Master's in Tourism Management in 2019 at the Polytechnic Institute of Viseu. In 2009 completed her Bachelor's degree in Tourism at the Polytechnic Institute of Viseu. Recently, she has been focusing on digital marketing, as it complements her previous areas of study and also because of the importance it has taken on in people's and companies' daily lives. Her research interests are: Destination Image, Marketing, Communication, Promotion, Digital Marketing, Social Media, Consumer Behavior in Tourism, Events, Sports and Sustainability.