On using guerrilla in business-to-business communication: The managers' views

Sandra Filipe

Publication
Conference Name:
International Conference on Innovations in Science and Education
Year of Publication:
2018
Filipe, S. (2018). On using guerrilla in business-to-business communication: The managers' views. In International Conference on Innovations in Science and Education. http://doi.org/http://dx.doi.org/10.12955/cbup.v6.1126
Identifiers
Other Numbers:
50425855
Locators
URL:
https://doi.org/10.12955/cbup.v6.1126
DOI:
http://dx.doi.org/10.12955/cbup.v6.1126
Alternative titles