Impact of 2.0 on contemporary marketing

D. Siões

S. Filipe

Publication
Series Title:
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
Year of Publication:
2014
Volume:
2-4
Number of Pages:
767-788
Siões, D., & Filipe, S. (2014). Impact of 2.0 on contemporary marketing. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (Vol. 2-4, pp. 767-788). http://doi.org/10.4018/978-1-4666-7357-1.ch035
Identifiers
Other Numbers:
2-s2.0-84958645228
Locators
DOI:
10.4018/978-1-4666-7357-1.ch035
Alternative titles