From the 4 Ps to 5 Ps: Prompt, a New Element for the Marketing Mix: A Specific Analysis of the Coffee Market: The Portuguese Market

Sílvia Faria

Pedro Ferreira

Publication
Conference Name:
29th Eurasia Business and Economics Society Conference
Year of Publication:
2019
Faria, S., & Ferreira, P. (2019). From the 4 Ps to 5 Ps: Prompt, a New Element for the Marketing Mix: A Specific Analysis of the Coffee Market: The Portuguese Market. In 29th Eurasia Business and Economics Society Conference. http://doi.org/10.1007/978-3-030-65085-8
Identifiers
ISBN Number:
978-3-030-65085-8
Other Numbers:
cv-prod-id-2600808
Locators
DOI:
10.1007/978-3-030-65085-8
Alternative titles