EXPLORING DESIGN THINKING TOOLS IN HIGHER EDUCATION: CREATIVITY, BRANDS AND COLLABORATIVE PRACTICES IN SERVICE MARKETING LECTURES Raquel Pires Bernadete Bittencourt Vitor Gonçalves Ana Sofia Coelho Publication Year of Publication: 2025 Pires, R., Bittencourt, B., Gonçalves, V., & Coelho, A. S. (2025). EXPLORING DESIGN THINKING TOOLS IN HIGHER EDUCATION: CREATIVITY, BRANDS AND COLLABORATIVE PRACTICES IN SERVICE MARKETING LECTURES. In . http://doi.org/10.21125/inted.2025.1242 Identifiers Other Numbers: 180924013 Locators URL: Array DOI: 10.21125/inted.2025.1242 Alternative titles DOIGoogle ScholarBibTeXRIS