"The Dark Side of the Brand" and Brand Hate: A Review and Future Research Agenda Cícero Eduardo Walter Vera Teixeira Vale Manuel Au-Yong-Oliveira Cláudia Miranda Veloso Bruno Barbosa Sousa Publication Journal: Administrative Sciences Year of Publication: 2023 Identifiers Other Numbers: WOS:001119885700001 Alternative titles DOIGoogle ScholarBibTeXRIS Locators