This study seeks practical explanations of drivers behind Pakistan’s consumers purchases of airline tickets via internet / website. A breakdown of consumer perceptions and usage habits of internet booking system that can instigate use of internet ticketing or influence its non-usage would enable us to identify which online ticketing features to concentrate on and make the internet reservation process of airlines reliable, user friendly and competitive. Airlines around the world seek to increase the proportion of sales they make directly on their own website because it helps them to reduce their distribution costs which is a key to enhance the airline’s profitability. The results of this study will make it possible to assess the different degrees of influence airline managers can gather from perceptions of customers about internet purchases to facilitate development of internet ticketing sales. Identification of key instigators of internet ticketing usage will be facilitate decision makers to influence the traveler satisfaction from internet booking system.