Why Chocolate? How an Unexciting Business Can Be Very Sweet for Shareholders – The Case of See’s Candies

Manuel Au-Yong-Oliveira

Publication
Book Title:
Estratégia, inovação e mudança – Casos de estudo sobre competitividade / Strategy, innovation and change: case studies on competitiveness
Year of Publication:
2017
Identifiers
ISBN Number:
978-972-789-520-5
Other Numbers:
40574836
Alternative titles
Locators