The influence of masstige brands on consumers brand relationship: a South European perspective. Ana Sousa Publication Conference Name: 15th ANNUAL CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS. Year of Conference: 2022 Sousa, A. (2022). The influence of masstige brands on consumers brand relationship: a South European perspective. 15th ANNUAL CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS. Identifiers ISBN: 2547-8516 ISBN Number: 978-9963-711-96-3 Other Numbers: cv-prod-id-3239723 Locators Alternative titles Google ScholarBibTeXRIS