Consumer happiness toward celebrity endorsement: attitude toward the brands Paula Rodrigues Ana Sousa Clara Madeira Publication Conference Name: INTERNATIONAL CONFERENCE OF APPLIED BUSINESS AND MANAGEMENT ICABM2022 Year of Conference: 2022 Rodrigues, P., Sousa, A., & Madeira, C. (2022). Consumer happiness toward celebrity endorsement: attitude toward the brands. INTERNATIONAL CONFERENCE OF APPLIED BUSINESS AND MANAGEMENT ICABM2022. Identifiers ISBN: 2184-7428 ISBN Number: 978-989-54164-5-5 Other Numbers: cv-prod-id-3160914 Locators Alternative titles Google ScholarBibTeXRIS