How Chinese consumers perceive a masstige brand: an exploratorty study

Paula Rodrigues

Publication
Conference Name:
2021 Global Fashion Management Conference at Seoul/ 2021 Korean Scholars of Marketing Science International Conference
Year of Conference:
2021
Rodrigues, P. (2021). How Chinese consumers perceive a masstige brand: an exploratorty study. 2021 Global Fashion Management Conference at Seoul/ 2021 Korean Scholars of Marketing Science International Conference.
Identifiers
ISBN:
2288-825X
Other Numbers:
cv-prod-id-3160233
Locators
Alternative titles