Consumer's perceptions towards a luxury brand: a comparative evaluation between brand love and brand engagement.

Rodrigues, P., Sousa, A., & Correia, C. (2021). Consumer’s perceptions towards a luxury brand: a comparative evaluation between brand love and brand engagement. In M. Dorotic, R. R. Gosline & D. Shah (Eds.), Proceedings of 2021 AMA Summer Academic Conference: Reimagining Marketing. August 4-6 (Virtual). ISBN-13: 978-0-87757-011-0

Ana Sousa

Publication
Conference Name:
2021 AMA Summer Academic Conference: Reimagining Marketing
Year of Publication:
2021
Sousa, A. (2021). Consumer's perceptions towards a luxury brand: a comparative evaluation between brand love and brand engagement . In 2021 AMA Summer Academic Conference: Reimagining Marketing.
Identifiers
ISBN Number:
13: 978-0-87757-011-0
Other Numbers:
cv-prod-id-2683533
Locators
Alternative titles