“The Dark Side of the Brand” and Brand Hate: A Review and Future Research Agenda

Cícero Eduardo Walter

Vera Teixeira Vale

Manuel Au-Yong-Oliveira

Cláudia Miranda Veloso

Bruno Barbosa Sousa

Publication
Year of Publication:
2023
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https://doi.org/Walter, Cícero Eduardo, Vera Teixeira Vale, Manuel Au-Yong-Oliveira, Cláudia Miranda Veloso, and Bruno Barbosa Sousa. 2023. The Dark Side of the Brand and Brand Hate: A Review and Future Research Agenda. Administrative Sciences 13: 234.
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