Adapting Global Communication and Marketing Strategies to Generative AI Anna Carolina Boechat Albérico Rosário Publication Series Title: IGI Global Year of Publication: 2025 Boechat, A. C., & Rosário, A. (2025). Adapting Global Communication and Marketing Strategies to Generative AI. IGI Global. Identifiers ISBN Number: https://doi.org/10.4018/979-8-3373-2502-6 Other Numbers: cv-prod-id-4851011 Locators Alternative titles Google ScholarBibTeXRIS