This paper presents in a practical approach the results of a project that creates an e-community. The project main goal was the dissemination of a culture of quality in a company from services sector using an e-learning platform. The objective was to disseminate vision, mission, values and internal procedures of the company and because it geographical dispersion an e-learning platform was used. Although employees needed to use technological systems to perform their jobs they don't had any experience in e-learning platforms. The e-learning methodology, the interest of top management and the openness of employees in interchange their own experiences in the wider context of all regional services were the main factors of success of the project. At the end of the first phase, the results were very impressive because the collaboration is effective and it's possible to see a new culture of service emerging.