The path to digital transformation: Overcoming prejudice in the digital era with service operations J. Reis N. Melão Publication Journal: International Journal of Services and Operations Management Year of Publication: 2021 Volume: 39 Issue: 1 Pagination: 81-97 Identifiers ISSN: 17442389 17442370 Other Numbers: 2-s2.0-85106703556 Alternative titles DOIGoogle ScholarBibTeXRIS Locators