Analytical framework of advertising content for tourism destinations

Joaquim Pratas

Pedro Quelhas Brito

Publication
Conference Name:
19th Recent Advances in Retailing and Services Science Conference; European Institute of Retailing and Services Studies (EIRASS)
Year of Publication:
2012
Pratas, J., & Brito, P. Q. (2012). Analytical framework of advertising content for tourism destinations. In 19th Recent Advances in Retailing and Services Science Conference; European Institute of Retailing and Services Studies (EIRASS).
Identifiers
Other Numbers:
cv-prod-id-2309675
Locators
Alternative titles