Do universities have a distinctive brand personality? The case of ECIU Universities

Cristina Guimarães

Ana Estima

Publication
Conference Name:
International Conference on Higher Education Advances (HEAd)
Year of Publication:
2022
Guimarães, C., & Estima, A. (2022). Do universities have a distinctive brand personality? The case of ECIU Universities. In International Conference on Higher Education Advances (HEAd). http://doi.org/10.4995/HEAD22.2022.14439
Identifiers
Other Numbers:
WOS:000883579200038
Locators
URL:
Array
DOI:
10.4995/HEAD22.2022.14439
Alternative titles