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THE IMPORTANCE OF BRAND LOVE TO EXPLAIN LUXURY BRAND CONSUMPTION AND LUXURY BRAND RELATIONSHIPS

Helena Nobre

Publication
Conference Name:
8th Annual Conference of the EuroMed-Academy-of-Business
Year of Conference:
2015
Nobre, H. (2015). THE IMPORTANCE OF BRAND LOVE TO EXPLAIN LUXURY BRAND CONSUMPTION AND LUXURY BRAND RELATIONSHIPS. 8th Annual Conference of the EuroMed-Academy-of-Business.
Identifiers
Other Numbers:
50940589
Locators
Alternative titles