Receptivity to advertising In social networks: an empirical study with Portuguese users

A. Almeida

S. Marques

M. Sarmento

D. Taylor

Publication
Conference Name:
International Conference on Marketing and Consumer Behaviour
Year of Publication:
2013
Almeida, A., Marques, S., Sarmento, M., & Taylor, D. (2013). Receptivity to advertising In social networks: an empirical study with Portuguese users. In International Conference on Marketing and Consumer Behaviour.
Identifiers
Other Numbers:
60076396
Locators
Alternative titles