Relationship marketing in social marketing: a value creation process Susana Vasconcelos Marques Gerard Hastings Publication Conference Name: Academy of Marketing Conference Year of Publication: 2006 Marques, S. V., & Hastings, G. (2006). Relationship marketing in social marketing: a value creation process. In Academy of Marketing Conference. Identifiers Other Numbers: 57003057 Locators Alternative titles Google ScholarBibTeXRIS