Consumers and Retailers Perception: a comparative analysis M. Farhangmehr S. Marques Publication Conference Name: European Marketing Academy Conference (EMAC) Year of Publication: 2000 Farhangmehr, M., & Marques, S. (2000). Consumers and Retailers Perception: a comparative analysis. In European Marketing Academy Conference (EMAC). Identifiers Other Numbers: 60076666 Locators Alternative titles Google ScholarBibTeXRIS