An exploratory study about consumer's attitudes toward step-down line extensions in the automotive sector

Ana Sousa

Gabriel Pedrosa

Helna Nobre

Publication
Conference Name:
15th ANNUAL CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS.
Year of Conference:
2022
Sousa, A., Pedrosa, G., & Nobre, H. (2022). An exploratory study about consumer's attitudes toward step-down line extensions in the automotive sector. 15th ANNUAL CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS.
Identifiers
ISBN:
2547-8516
ISBN Number:
978-9963-711-96-3
Other Numbers:
cv-prod-id-3239759
Locators
Alternative titles