Conspicuous and inconspicuous luxury brands: new model with two mediate variables for developed consumer-brand relationship theory

Paula Rodrigues

Paula Costa

Ana Sousa

Publication
Conference Name:
10th International Conference on Contemporary Marketing Issues
Year of Conference:
2022
Rodrigues, P., Costa, P., & Sousa, A. (2022). Conspicuous and inconspicuous luxury brands: new model with two mediate variables for developed consumer-brand relationship theory. 10th International Conference on Contemporary Marketing Issues.
Identifiers
ISBN Number:
978-960-243-730-8
Other Numbers:
cv-prod-id-3160909
Locators
Alternative titles